We believe in holistic communication strategies & authentic BRANDING. We are all about making companies & brands strong and present in the long term.
We are at home with family businesses - experienced professionals in performance marketing.
We speak the same mother tongue. Having grown up in a family business, we understand a value-oriented family business and translate this into authentic and emotional images and stories.
Thanks to our many years of experience in advertising and video-based performance marketing, PAC now combines the best of two worlds.
Marketing is fast-paced & overwhelming - we offer strategic support and holistic feel-good solutions for you and your company.
We offer BRANDING & MARKETING. At eye level & in partnership - always individually tailored to you.
We are your partner for employee and trainee recruitment, generational change, campaign creation for sales support & your strategic social media optimization.
To develop successful communication is important to us:
This requires time, extensive research and creative brainstorming to develop a solid basis and strike the right note!
In a free initial meeting, we will get an impression of your company, your wishes and pain points (problems). You get to know us, our working methods and our service packages. You are convinced - we get to work!
Convince yourself of our work & our approach BEFORE you work with us on a long-term basis. We will create a customized video and communication concept within 4 weeks and define a possible collaboration. This concept is now yours - would you like to commission us?
Our long-term customers work closely with us on the basis of annual PAC*ets.
Branding and the communication strategy are key building blocks for the success of your family business.
Branding involves building and maintaining your brand identity, i.e. how your company is perceived by customers, partners and employees. A strong brand creates trust, differentiation and an emotional bond.
The communication strategy then determines how this brand identity is communicated to the outside world - through consistent messages, suitable channels and a targeted approach. For family businesses, it is particularly important to integrate values such as tradition, reliability and authenticity into communication in order to maintain long-term relationships and clearly convey the identity.
Social media is social. It thrives on interaction with the community, answering queries and monitoring trends and success figures. Social media is fun, but it is also work, you have to know that: We work out the planning, creation and management of content with your company's previously assigned internal contact. Together, we strengthen your online presence, increase brand awareness and address the target group with regular, relevant posts.
Our in-house photo and video production enables your company to create professional visual content directly without an external agency. This allows us to remain flexible & authentic and maintain a signature throughout the entire production process - from planning to shooting and post-production. Costs can also be saved as there is no need for external service providers. Especially for social media, marketing campaigns and internal communication, tailor-made photo and video content is a decisive success factor for addressing your target group in a targeted manner.
We have worked with advertising agencies for a long time and know what is important when it comes to advertising placement - we can also implement this in-house for you. Did you know that there is a difference between paid media and performance marketing? One is your social media postage - like a banner on the side of the road, the other has a specific goal: e.g. winning a new employee or selling a product before Christmas. Advertising on social media enables companies to reach their target groups and spread their brand messages efficiently. Detailed targeting options, with which ads can be aligned according to interests, demographic characteristics or behavioral patterns, help to refine the target group. Social media ads offer measurable performance through real-time analytics that allow companies to optimize the efficiency of their advertising efforts and use their budget effectively.
We want to involve you. Nobody knows your company better than you and your employees. That's why we have found that it is most efficient for you if your contact person is trained to take things into their own hands. We therefore offer our partners workshops for social media, content creation (designs), video editing and more.
Content is king and we have a lot of it! During our joint content days, a lot of image material is created that may not make it into the current cut immediately, but is relevant for other projects in the future. You can build up a media library with us over time, so that your appearance is not just project-related and unique, but looks good in the long term.
Are you interested in getting to know us or would you like more information?
Please feel free to contact us. We look forward to getting to know you!