Sebastian Maletzke has launched a very successful YouTube channel on the topic of original Italian pizza. In the meantime, he has opened an online store to match the YouTube channel. He has requested a video to market his pizza starter set.
It is obvious that YouTube was chosen as the advertising platform. PAC produced a 30-second ad from real footage and stock footage to convey the original Italian feeling of the smell of homemade pizza. PAC was responsible for conception, actor selection and post production. During production, promotional photos and footage for short social media clips were also shot to accompany the ad.
Video clip for social media in portrait format
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