About

PAC

Production of Advertisement and Communication
Awarded by the German Agency Award 2022

Our mission

For over 3 years, we have been supporting SMEs and start-ups with creative and plannable video productions. As a young team, we always keep an eye on the latest video trends in the social media world and provide you with high-quality content for high-performance ads.
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Our crew

Click on a crew member to view Behind-The-Scenes clips.
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Christina

Is responsible for directing & editing. Together with Paulina she conceives storylines, directs camera and works closely with our editors in post production. 

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Paulina

Is responsible for the marketing and image of PAC. Together with Christina, she takes over the conception of storylines for clients and directs camera during production.

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Anna

Is responsible for controlling. Keeps an eye on all numbers & collaborations and is the first point of contact for long-term video partnerships. 

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Maxim

is our all-rounder. He is our assistant for productions and takes over the design of thumbnails, banners and other graphics. If there is a need, he also takes over the video editing.

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Anja

Is our sales management. She is the first point of contact for customer inquiries and manages customer projects. Questions about our work? Feel free to contact Anja!

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Jonathan

Our first PAC contributor! He edits our PAC content and is known for his authentic, fun video editing.

Our Founder Doc

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What the FAQ?

Frequently asked questions
01

How much does a film cost?

We can't tell you directly how much a film costs. However, we specialise in producing high-class advertising films for SMEs, so we don't usually have unaffordable film projects. Contact us without obligation and we'll work out together how we can support you within your budget! A promotional film is always a good idea.

02

Why and how to advertise on YouTube?

Very simple - YouTube belongs to Alphabet, the parent company of Google and gets its information from this search engine - so you have the best data basis for your target group! Every 7 minutes, 2 YouTube ads are played to the viewer - with an average viewing time of 23.5 hours per month, that's 400 YouTube ads per person! Unlike TV, you can define a specific target group and only pay for it. Targeted and efficient. There are different ad formats, the most common are bumpers, skippable & nonskippable ads. Your video ad will be managed through your Google Ads account.

03

What is UGC?

UGC = User Generated Content. In other words, videos made by users. These can be, for example, unpacking videos or reviews of a product or service in video form. It's not about glossy commercials, but about accessible, self-made, authentic videos. They come across as approachable, unvarnished and at first glance not as if they are trying to sell something. We can help you produce concepts or even UGC. 

04

What are the most important terms for YouTube ads?

  1. CTA: The call-to-action asks your viewers to act on the video. Examples are: "order online now"/ "visit now"/ "contact your local professional".
  2. Skipable video ads: Skippable video ads can be skipped by viewers after five seconds. Normally they should have a length of about 30 seconds, but there is no time limit.
  3. Non-skippable video ads: Non-skippable video ads must be viewed before a video can be played. Depending on the regional standard, 15 or 20 seconds long. Again, there is no specific limit, only a recommendation.
  4. Bumper Ad: Short, non-skippable video ads that last up to six seconds and must be viewed before a video is played. Bumper ads are enabled when skippable or non-skippable ads are enabled.
  5. Reel/TikTok/Shorts: Have a duration of 15 seconds up to 1 minute and can be scrolled on and on.
05

Can you only do YouTube ads?

We have put our focus on performance based video ads. So that you can achieve your advertising goals with a brilliant campaign, there is also the possibility to purchase promotional photos & other video formats or content for the film. If you need more videos, such as corporate films, recruiting & trainee films or want to build your YouTube channel, you are also at the right address!

Let's work together - Let's work togetheR -
Let's work together - Let's work togetheR -
Let's work together - Let's work togetheR -
Let's work together - Let's work togetheR -

Get in touch!

Are you looking for a long-term partner for professional video ads or do you already have a concrete project idea in mind?

Send us an email to info@pacfilms.de now !

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